Lifestyle Brand Concludes Milestone Year with the Launch of a New Pillow Collection
Paradigm Trends, a premier lifestyle brand offering bath, bar, furniture, and hotel guest room accessories, is concluding the year of its 35th anniversary with the launch of a new pillow collection. The pillows are a direct reflection of the company’s extensive material options, quality manufacturing partners, and customization capabilities that have been refined over the past several decades.
In 1984, Bette Lissak, a mother of three small children, launched Paradigm Trends, and since then, this woman-founded family business has flourished in the hospitality industry. The brand’s products are found in a variety of hotel segments around the world as well as e-commerce platforms such as Wayfair.
Since its founding, the company has gradually evolved over the years. In 2002, Paradigm Trends shifted to selling bath collections only through retail stores. The following year, the company changed directions and entered into the hospitality sector. Even amid the recession, the hospitality sector continued to demand lifestyle products from Paradigm Trends. By 2009, the company launched an in-stock collection—Insignia—exclusively for the hotel market and sales started to increase. Paradigm Trends reached a new benchmark in 2010 when the company reached $1 million in hospitality sales and landed a major brand. As a result of the company’s success in the hotel sector, Paradigm Trends boosted its sales staff and saw their active client list climb from 250 to 1,000.
“By learning and by participating in this vibrant industry, we’ve attained success in which 90% of our total sales has come from the hotel segment while growing our total hotel sales 400% since 2012,” said Bette Lissak. “Paradigm Trends has built a steady reputation as a one-stop-shop for bar, bath, and guest room accessories. Over time, the company has accurately identified and embraced emerging trends, allowing hotels to make their creative dreams a reality through our extensive material options, stocking capabilities, and customization.”
To mark the anniversary, Paradigm Trends has launched a new collection of pillows that offers a combination of playful design and top-of-line comfort for the hotels. The range is available in various shapes and sizes as well as custom options including various colors, materials and embroidery—upon customer request.
“This year marks a special milestone as we’re celebrating our 35th year in business,” said Lissak. “As such, a curated collage of pillows serves as a reflection of our time serving the hotel industry over the years. We are continuing to expand our collections in various product categories and look forward to introducing new ranges in 2020.”
For more information about Paradigm Trends, please visit: https://www.paradigmtrends.com/
About Paradigm Trends
As a premier lifestyle brand that has provided luxurious quality décor with accessible pricing for 35 years, Paradigm Trends offers a consistently evolving library of bath, bar, furniture and guest room accessories to its clientele. In an era of fast fading styles, Paradigm Trends remains at the forefront of the industry by continuously designing meticulously crafted products. Over time, it has become the company’s practice to identify and embrace emerging trends, allowing customers to make their creative dreams a reality through extensive material options, stocking capabilities and customization at no additional cost. Motivated by Founder Bette Lissak’s persistence to grow Paradigm Trends to its potential, this woman-founded family business has flourished. Paradigm Trends’ products can be found in a variety of hotels worldwide, as well as for sale online and throughout retail stores around the globe.
