The drastic change in the consumer behavior caused by the spread of COVID-19 has strongly benefited BJ's Wholesale Club Holdings (BJ) during the quarter ended on May 2, 2020. In addition to strong sales and earnings growth, BJ's drove a massive utilization of its digital channel and an increase in the membership program during the period.

The development experienced in the digital and membership fronts are at the core of the company's strategy in the longer term and strengthens the competitive positioning and growth potential of the BJ's.

On the other hand, despite the recent surge in prices after the earnings release, shares of BJ's still offer upside on a comparative basis, given its lower valuation multiples relative to its peers.

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