Citigroup (C) is a diversified financial services holding company, providing various financial products and services to consumers, corporations, governments, and institutions around the world. The company operates in two main segments, Global Consumer Banking (GCB) and Institutional Clients Group (NYSE:ICG). The GCB segment offers traditional banking services to retail customers through retail banking, Citi-branded cards, and Citi retail services. The ICG segment offers a number of wholesale banking products and services.

Down from highs of over $83 earlier in the year, Citi trades at an enticing value for investors. The company has continued to deliver on earnings, beating on Q1 revenue expectations by more $1.7 Billion, despite the challenges that come along with COVID-19 for financial institutions. Citi has also come up with a response tactic to minimize the risk of COVID-19 for their people, clients, and communities as shown below (Figure 1).

Due to the company's consistent performance, undervaluation to peers, and awareness of macroeconomic risks at hand, I believe Citigroup is positioned well over the next 1-2 years to continue the upward trend back to the peak of their previous cycle with short-term upside potential of as much as 30% while sustaining lower downside risk than say an investment in the currently pricey tech sector.

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